Privacy Policy

Introduction

This Privacy Policy (hereinafter "Policy") issued by Livepool88 (hereinafter "Livepool88", "we", "us", or "the Company"), the operator of the online gaming and sports betting platform accessible at https://livepool88.cam (hereinafter "the Platform").

This Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by Livepool88. It applies to all users of the Platform — whether browsing as a guest, registering an account, or engaging with any services offered by Livepool88, including sports betting, live casino games, slot titles, promotional programmes, and customer support interactions.

Livepool88 is committed to protecting your personal data in a manner that is consistent with applicable data protection laws and regulations. This Policy explains your rights in relation to your personal data and how you may exercise those rights. We encourage you to read this Policy carefully before using the Platform.

Definitions

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

Data Controller

Livepool88, as operator of the Platform, acts as the Data Controller in respect of all personal data collected from users through the Platform. As Data Controller, Livepool88 determines the purposes for which personal data is collected and the manner in which it is processed.

Where Livepool88 engages third-party service providers — including payment processors, identity verification services, and technical infrastructure providers — to process personal data on its behalf, such parties act as Data Processors and are bound by contractual data processing agreements that require them to handle personal data only in accordance with Livepool88's documented instructions and to maintain appropriate security measures.

For any data protection queries, requests to exercise your rights, or concerns about how your data is handled, please contact Livepool88 through the channels set out in Section 15 of this Policy.

Data We Collect

Livepool88 collects personal data in the following categories, across the stated collection points:

4.1 Registration Data

• Full legal name, date of birth, gender (where required for KYC compliance)
• Email address and mobile phone number
• Residential address including postcode, city (e.g., Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam), and country
• Chosen username and encrypted password credential

4.2 Identity Verification (KYC) Data

• Malaysian National Identification Card (MyKad) number and scan, or equivalent passport documentation for non-Malaysian nationals
• Proof of residential address (utility bill, bank statement, or equivalent)
• Source-of-funds documentation where required by enhanced due diligence procedures

4.3 Financial Data

• Payment method identifiers — e-wallet account numbers (Touch 'n Go eWallet, Boost, GrabPay), bank account numbers (Maybank, CIMB, Public Bank, Hong Leong), and DuitNow / FPX reference identifiers
• Transaction history including deposit amounts, withdrawal requests, and associated timestamps
• Account balance information

4.4 Usage & Behavioural Data

• Betting and gaming activity logs — markets accessed, wagers placed, game titles played, session durations
• Responsible gambling tool usage — deposit limit settings, self-exclusion history, cooling-off activations
• Customer support interaction records — live chat transcripts, complaint submissions

4.5 Technical & Device Data

• IP address, geolocation data (country/city level), and ISP information
• Device type, operating system, browser type and version
• Session cookies, authentication tokens, and analytics identifiers (see Section 10)

How We Use Your Data

Livepool88 processes your personal data for the following purposes:

Legal Basis for Processing

Livepool88 processes personal data only where a valid legal basis exists. The applicable legal bases for our processing activities are as follows:

• Contractual Necessity: Processing required to perform the contract between Livepool88 and the registered Player — including account management, payment processing, and service delivery.
• Legal Obligation: Processing necessary to comply with applicable legal and regulatory requirements, including anti-money laundering (AML) obligations, KYC requirements, age verification (21+), and regulatory reporting.
• Legitimate Interests: Processing undertaken on the basis of Livepool88's legitimate interests — including fraud prevention, platform security, responsible gambling monitoring, and general service improvement — where those interests are not overridden by the rights and interests of the data subject.
• Consent: Processing for marketing communications, optional personalisation features, and non-essential cookies — conducted only with your prior explicit consent, which may be withdrawn at any time without adverse consequence to your account.

Data Sharing & Disclosure

Livepool88 does not sell, rent, or trade your personal data to third parties for commercial purposes. Personal data may be shared with the following categories of recipients only where necessary and under appropriate contractual or legal obligations:

7.1 Service Providers (Data Processors)

• Payment Processors: Malaysian payment gateway providers and e-wallet operators (including those facilitating Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong Connect transactions) — solely for payment execution purposes.
• Identity Verification Providers: KYC and age verification service providers that process identity documents on Livepool88's behalf for regulatory compliance.
• Technical Infrastructure Providers: Cloud hosting, content delivery, and cybersecurity service providers that support Platform operations under strict data processing agreements.
• Customer Support Platforms: Live chat and ticketing system providers used to deliver24/7 customer support.

7.2 Regulatory and Law Enforcement Disclosure

Livepool88 may disclose personal data to regulatory bodies, law enforcement authorities, or other competent authorities where required to do so by applicable law, court order, or in connection with the detection or prevention of fraud, money laundering, or other criminal activity. Such disclosures will be made only to the extent required and will be recorded in accordance with our internal compliance procedures.

7.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets involving Livepool88, personal data held by Livepool88 may form part of the transferred assets. In such circumstances, Livepool88 will provide reasonable prior notice to affected users and ensure that the receiving entity is bound by privacy obligations no less protective than those set out in this Policy.

International Data Transfers

The Livepool88 Platform is operated for users primarily located in Malaysia. Personal data collected by Livepool88 may be processed or stored on servers located outside of Malaysia by third-party infrastructure and service providers engaged by Livepool88.

Where personal data is transferred outside Malaysia to a jurisdiction that does not provide an equivalent level of data protection, Livepool88 will ensure that appropriate safeguards are in place — including contractual data transfer clauses that impose obligations on the recipient equivalent to those under applicable Malaysian data protection requirements.

KYC documentation and identity records are handled in strict accordance with our regulatory compliance obligations and are retained only for the duration required by applicable anti-money laundering and licensing regulations.

Data Retention

Livepool88 retains personal data for no longer than is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention principles apply:

• Active Account Data: Retained for the duration of the active account relationship and for a period of up to five (5) years following account closure, in accordance with standard regulatory retention requirements applicable to gambling operators.
• KYC and Identity Documents: Retained for the minimum period required by applicable anti-money laundering regulations — typically five (5) years from the date of collection or the end of the business relationship, whichever is later.
• Transaction Records: Financial transaction logs are retained for a minimum of five (5) years for audit, compliance, and dispute resolution purposes.
• Support Interaction Records: Customer support communications are retained for up to two (2) years following closure of the relevant support interaction.
• Marketing Consent Records: Records of marketing consent and withdrawal are retained for as long as necessary to demonstrate compliance with consent obligations.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with an identifiable individual. Anonymised data may be retained indefinitely for statistical analysis and platform improvement purposes.

Cookies & Tracking Technologies

Livepool88 uses cookies and similar tracking technologies on the Platform to support core functionality, improve user experience, and (where consent is provided) enable analytics and personalised features. The following categories of cookies are used:

You may manage your cookie preferences at any time through your browser settings. Please note that disabling strictly necessary cookies may impair core Platform functionality, including the ability to log in and maintain an authenticated session.

Your Rights

Subject to applicable law and any overiding regulatory obligations (such as AML retention requirements), registered users of the Livepool88 Platform have the following rights in respect of their personal data:

To exercise any of the above rights, please contact Livepool88's support team via live chat or at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within five (5) business days and respond fully within thirty (30) days of receipt. In cases of particular complexity, this period may be extended by a further sixty (60) days with prior written notice.

Children & Minors

The Livepool88 Platform is strictly intended for adults aged twenty-one (21) years and above. Livepool88 does not knowingly collect, process, or store personal data relating to individuals under the age of 21. Age verification is conducted as part of the mandatory KYC process for all registered users.

In the event that Livepool88 becomes aware that personal data has been collected from an individual who is under the age of 21, we will take immediate steps to delete that data, close the associated account, and void any transactions conducted through that account. Any person who registers a Livepool88 account must confirm at the time of registration that they are aged21 or above.

If you believe that a minor has registered on the Platform, please contact our support team immediately at [email protected] so that the matter can be investigated and resolved without delay.

Data Security

Livepool88 implements a comprehensive set of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

• AES-256 encryption for all personal data stored at rest on Livepool88 servers
• TLS 1.3 encrypted connections for all data in transit between the user's device and the Platform
• Role-based access controls limiting internal access to personal data to staff with a legitimate operational need
• Comprehensive audit logging of all internal access to personal data systems
• Regular penetration testing and vulnerability assessments by independent security specialists
• Two-factor authentication (2FA) available and strongly recommended for all user accounts
• Incident response procedures for the detection, reporting, and remediation of personal data breaches

In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected users, Livepool88 will notify affected individuals without undue delay and will take all reasonable steps to contain and remediate the breach.

Notwithstanding the above, no data transmission over the internet or electronic storage system is guaranteed to be completely secure. While Livepool88 takes all commercially reasonable steps to protect your data, we cannot warrant absolute security of information transmitted to or stored on the Platform.

Policy Amendments

Livepool88 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable laws, or regulatory requirements. The effective date at the top of this Policy indicates when the current version came into force.

Where amendments are material — that is, where they significantly affect the manner in which we process your personal data or the rights available to you — Livepool88 will notify registered users by email or via a prominent notice on the Platform at least fourteen (14) days before the changes take effect, where practicable.

Your continued use of the Platform following notification of a material amendment constitutes your acknowledgement of the revised Policy. If you do not agree to the revised terms, you must cease using the Platform and may request account closure by contacting our support team.

Contact Us

For all privacy-related enquiries, data rights requests, or concerns about how Livepool88 handles your personal data, please contact us through the following channels. All privacy communications are handled by our dedicated compliance and data protection team.